environmental communication and technology
New technologies such as virtual reality and mobile apps provide unprecedent opportunities to stimulate pro-environmental behaviors, at the same time social media is often a stage for environmental communication.
To be able to stimulate pro-environmental behaviors effectively, it is important to understand people’s motivations for engaging in pro-environmental behavior, and have insights on their capabilities and abilities concerning pro-environmental behavior.
Environmental behavior change
Since environmental behavior is caused by human behavior, it is vital to stimulate pro-environmental behavior with behavior change techniques such as environmental communication.
Societal changes require changing discourses. This is why we study how diverging viewpoints are represented in (social) media discourses and which factors may trigger changes toward a broader acceptance of solutions and responsibilities.